Large enterprises are increasingly turning to video to foster connection, streamline communication, and build stronger company cultures. Whether it’s executive messaging, onboarding, or culture-building initiatives, video is proving to be an essential medium for internal communication, especially across organisations with 500+ employees.

Why Video Is Now the Cornerstone of Internal Communication

In 2024, nearly 90% of large enterprises use video on a weekly basis for internal communication (Hive Streaming). One in three is producing internal video content daily. Employees overwhelmingly prefer video to text, with over 80% reporting it as more engaging (Brightcove).

Short-form and on-demand content is rapidly outpacing live video, driven by the need for asynchronous formats that suit hybrid working environments. Bite-sized, flexible communication aligns well with today’s fast-paced, always-on culture, enabling people to engage at their own pace.

Enterprise Use Cases: From Boardroom to Break Room

Executive Communication
Video is enabling leaders to become more visible and authentic. CEO town halls, strategic updates, and transparent leadership messages foster trust and alignment. Yet only 31% of organisations consistently use video for leadership communication, despite its proven effectiveness in increasing employee connection (Brightcove).

Onboarding and Training
Eighty-eight percent of enterprises now integrate video into training and onboarding programmes (The Divi Group). It enables scalable, consistent learning, particularly valuable for remote hires and geographically dispersed teams. Despite this, fewer than one in four organisations use video actively in their onboarding flows, highlighting room for improvement.

Asynchronous Collaboration
With 80% of remote-capable employees preferring hybrid or remote models, asynchronous video bridges the gap between time zones and teams (Brightcove). From pre-recorded updates to micro-learning clips, video offers a cohesive way to maintain alignment without the need for real-time meetings.

Culture and Engagement
Organisations are turning to video to share employee stories, celebrate achievements, and showcase company values. Internal videos are increasingly used to foster belonging and human connection, with over 70% of companies producing content specifically to enhance employee engagement.

The Tech Stack Powering the Video-First Shift

Enterprises are leveraging a broad ecosystem of tools to manage and distribute video content. Live events are hosted on familiar platforms like Teams and Zoom, while on-demand video libraries are powered by solutions offering searchability, analytics, and security.

Enterprise content delivery networks (eCDNs) ensure smooth performance even during high-traffic events. AI is also playing a growing role, automating subtitles, enabling multilingual localisation, and even creating avatar-driven video presentations. As video becomes embedded into daily workflows through platforms like Slack and SharePoint, it’s becoming second nature to how teams communicate.

Challenges: Scaling Without Losing Impact

While adoption is high, video at scale presents its own challenges:

• Engagement Fatigue: Long or poorly produced videos can lead to burnout. The solution? Keep content short, high-quality, and purpose-driven.

• Content Overload: Many communicators cite information saturation as a key concern. A clear distribution strategy and channel hierarchy are essential.

• Infrastructure Gaps: Some environments still face issues with bandwidth and outdated systems. Stress testing and using eCDNs can help mitigate performance concerns.

• Accessibility & Compliance: Especially in Europe, inclusivity and GDPR compliance are non-negotiable. Tools offering automated captions and multilingual support are critical.

• Measurement: Fewer than one-third of organisations analyse internal video engagement in depth. Without this insight, improving content effectiveness is difficult.

What’s Ahead: Smarter, Shorter, and More Personalised Video

The future of internal communication lies in interactive, data-driven video. Short-form content (under three minutes) is becoming standard. Personalised video experiences, featuring clickable elements, polls, and role-based content, will gain momentum, and increasingly become powered by AI.

Compliance, accessibility, and localisation will remain top priorities in the European context, driving the adoption of tools that deliver scalable, inclusive communication. Expect to see deeper analytics tying video engagement to real business outcomes like retention, productivity, and alignment.

Final Thoughts

Video has become an indispensable channel for internal communication. As workforces remain distributed and expectations for engagement rise, enterprises that invest in strategic video communication are reaping the benefits of stronger cultures, clearer alignment, and more effective leadership.

Organisations must approach internal video with intent. This means developing a coherent strategy, using flexible technologies, and continuously measuring impact. The modern workplace, the power of communication isn’t just in what’s said, but in how it’s seen.