The average person spends six hours a day on media and entertainment, which is why organisations are in a constant battle for attention, clarity and credibility. According to the 2025 Digital Media Trends Report by Deloitte, this six-hour window represents the total available time media and entertainment providers are competing for each day.

So why do so many companies still rely on fragmented, manager-to-manager communication and restrict access to organisational knowledge outside office hours?

It is not just inefficient. It is organisational sabotage.

Same Message. Every Time. No Translation Required.

Picture this: a single, consistent message from a trusted spokesperson. Recorded. Clear. Reused across the organisation. Whether it concerns onboarding, executive updates or strategic communication, every employee receives the same message. There is no reinterpretation, no dilution, no confusion.

The value is obvious. In an environment saturated with media and noise, consistency builds trust and reduces ambiguity. It reflects a principle already reshaping the entertainment industry: people are drawn to content that is clear and easy to access.

People Do Not Want More Content. They Want Relevance.

Deloitte's report reveals that fifty-six percent of Generation Z and forty-three percent of millennials now consider social media content more relevant than traditional television and films. Why? Because it is personalised, always available and directly engaging. Meanwhile, half of younger viewers say they feel a stronger connection to content creators than to traditional celebrities.

The lesson for internal communication is clear. Relevance and accessibility matter more than format or hierarchy. Modern internal messaging must embrace the same standards that guide consumer behaviour in digital media.

Self-Reliance Begins With Permanent Access to Knowledge

There is a contradiction that many organisations have yet to resolve. They expect employees to be independent thinkers and self-starters, but they limit access to information. Knowledge platforms are inaccessible after five in the evening. Resources are hidden in disconnected systems. And when employees need answers, they are told to ask their line manager.

This model is outdated.

Deloitte's findings reveal that Generation Z and millennials spend over fifty percent more time each day on platforms where they can find the information they want, when they want it. Why would any organisation not provide its people with the same freedom over internal learning and communications?

Why Organisations Need a Purpose-Built Communication Platform

To meet the expectations of a modern, digital-first workforce, organisations need more than just scattered tools. They need a unified platform that enables:

• A single, central message to be delivered clearly and consistently to every stakeholder.

• Continuous access to essential content, regardless of the time of day or the device being used.

• Interactive, user-friendly environments that adapt to different communication and training needs.

• Seamless integration with existing systems for communication, customer engagement and live events.

Whether supporting internal updates across departments or delivering a streamlined onboarding experience for new employees, the objective is the same: to ensure clarity, availability and consistency in every interaction.

What Businesses Can Learn From the Media Industry

Deloitte reports that thirty-nine percent of consumers have cancelled at least one streaming subscription in the past six months, and concern about rising costs is widespread. People demand value for their time and money. Your employees are no different.

If your internal communications are inconsistent or inaccessible, people will disengage. If they are coherent, trustworthy and available when needed, they will be used and appreciated.

Now is the time to upgrade how your organisation communicates and shares knowledge. Your workforce already expects the same seamless and consistent experience they enjoy every day in their personal lives.